- Advertising can persuade the consumer to buy worthless products by appealing to his buying motives.
Since most of the advertisements appeal to the buying motives of the customers, many people spend a lot of money in worthless products every day.
A good advertisement is one that gets the viewers\' attention.
No matter how effective an advertisement is, it can\'t attract the customer\'s attention unless he is willing to buy.
Advertising can only be effective if the message reaches the business\' specific target.
Consumers may be convinced to buy a useless product by effective advertising.
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